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D&AD. The Copy Book
Формат
200x145x48
Артикул
7078
ISBN
978-3-8365-6852-4
Автор
Various Authors
Издательство
Переплет
твердый
Язык издания
Английский
Год издания
2018
Cтраниц
544
Иллюстраций
-
Отпечатано
ЕС
Вес
1,3 кг
Наличие:
в наличии
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2 600 руб
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An updated edition of the best-selling reference work for copywriting In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today?a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals?often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.